Radiate by Swisspers aims to reduce plastic waste created in cotton product packaging as well as refresh the brand to break out of the market and appeal to younger audiences. By using compostable cardboard packaging over plastic there is a huge reduction in environmental impact, this appeals to buyers as values are changing and sustainability is more important for buyers than in the past.

Brand values of purity and cleanliness are reflected through fresh and simple design and typography. The brighter colours appeal to younger generations. A campaign surrounding bold makeup and creativity breakouts from the market and uplifts young makeup artists.