Private ShareChat- A new feature roll-out by ShareChat & the campaign brief was to create collaterals around the same. To execute the collaterals I looked into different use cases that are very prevalent in the Indian Social Media scenario & stitched a storyline creating through three interesting characters whose behaviour are very relatable to all of us. To add another layer to this I further added some satire to the copy & campaign to make it more appealing. 

The collaterals include static posts & a video