Visual Brand Refresh • Branded Ad Campaign
In the months leading up to the launch of Fountain City Smoothies, Thirsty Coconut was coming off unprecedented growth and adjusting to life as a scaling company. They asked Novella Brandhouse to refresh and refine the Thirsty Coconut brand as they expanded into new markets across the USA and into new industry categories.
Additionally, Thirsty Coconut was introducing a new product online for the education category. The new project needed a sub-brand created and a new ad campaign to launch in Fall 2019.
Thirsty Coconut distributes beverage products to commercial accounts across the country. They offer the healthiest, best tasting smoothies and frozen drink products for food service programs. In 2019, they launched a product to schools called Fountain City Smoothies.
