Dark is beautiful. There is some sense of intrigue, mystery & enigma when it comes to Dark. Tata Motors has been the thought leader in launching new cars like Safari/Harrier/Altroz/Nexon - ICE & EV and now they have a new addition to the family - The Dark Range. This impressive line up has #Harrier #Nexon #Altroz all in the dark hues which make up for a great launch for an ever increasing tribe of consumers who have #lovefordark.
Our team was very happy to add value to this range creative where the we had to use our proven artistic capabilities and understanding of CG lighting + Retouching to bring to life the intrigue factor in the Dark range. Each car had to be finished with a lot of due diligence and care to ensure the light adds up to the enigma factor of these promising range of cars.
We are happy to see yet another piece of work from our studio to don the omni channel content across - Print, Retail, OOH, Digital, Animation & other consumer touch points. Our team is happy to help solve your 3-D/digital twin production challenges by offering our Uniform Digital Asset creation and Omni channel content solutions. For more such engaging work, speak to us or reach us on contact@cravingdigital.com
