Ballantine's - There's No Wrong Way

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Stay True: There's No Wrong Way

‘Stay True: There’s No Wrong Way’ is Ballantine’s biggest and most disruptive campaign in recent years and forms part of the brand’s ambition to open up the Scotch whisky category to new fans and cement its position as the accessible whisky for everyone.

The campaign launched globally but needed to be localised for South Africa,

in an authentic and distinctly Mzansi way. True to our cultural nuances and to portray

our people in their best light, with honour and pride. A light they all wear so well.

Effectively communicating that; whether dance, fashion, art, or music is your

preferred form of self-expression — there’s no wrong way if you stay true to yourself.