La Maison des Desserts - is a concept design project.
This project was created to show how the world of food marketing is changing. Consumers love brightness, creativity, but at the same time minimalism.
THE TARGET AUDIENCE - is young and active people. They like to attend various events, go to cafes and restaurants, take pictures of everything around and take pictures of themselves.
DESIGN STRATEGY - is built on a modern and creative note.
Bright colors attract customers to learn brand, buy it and try it.
An additional design element is a star. And it’s not just that. The star as a symbol of desire, something beautiful but incomprehensible. It's always something special and mysterious.
You can draw a parallel with desserts. They have the same properties.
ENJOY THE WORLD OF DESSERTS AND SWEET LIFE!
