Client: Alloy Precision Repair
Agency: Flow Media
Role: Graphic Designer / Content Creator / Copywriter
Output: Branding, Content, Web Design
Year: 2020
About the Project
Working under Flow Media, Flow Autobody's media company, I was tasked with naming and creating the brand identity for their alloy wheel repair business. Among the list of proposed names, "Alloy Precision" stood out as the most apt, punchy, and memorable.
Design Concept
The design concept revolved around the idea of merging the image of a target/crosshair with that of an alloy wheel (which has a very distinct look) and a diamond shape, as the machine used for the repairs was a diamond-tipped lathe.
Final Output
Branding
Website Design
Content Design
Collateral Design
