Eightyfive LLC's profileJoel Berroteran's profile

Hoka Clifton 7

Multiple Owners
•
Clifton 7 features its soft and lightweight shoe, perfect for the
daily runner.
​
Our challenge was to create an infinite sidewalk with inflated letters of the days of the week.
Advertising art direction campaign footwear Hoka One One marketing product design shoes sneakers Socialmedia
The Clifton 7s bounce from day to day into the horizon.
The shoe glides through the days to convey the effortless experience. 
The soft dynamic spring-like motion on each balloon demonstrates the lightness of the Clifton 7s.
Advertising art direction campaign footwear Hoka One One marketing product design shoes sneakers Socialmedia
Client
Hoka

Agency
Kayser&Co

Directed by
Eightyfive

Creative Director
Joel Berroteran

Executive Producer 
Jeremy Summers

Design
Joel Berroteran

Animation
Jason Wright
Joel Berroteran

Music by
None
Hoka Clifton 7
Published:
Eightyfive LLC's profileJoel Berroteran's profile
Multiple Owners

Owners

Eightyfive LLC's profile
Richmond, CA, USA
Joel Berroteran's profile
Richmond, CA, USA

Credits

jason w's profile

Project Made For

user's profile
Eightyfive

Hoka Clifton 7

Clifton 7 features its soft and lightweight shoe, perfect for the daily runner. Our challenge was to create an infinite sidewalk with inflated le Read More

Published:

Tools

Creative Fields