JIANYING Rebranding


PROJECT OVERVIEW

「剪映」不仅是简单好用的视频剪辑工具,更是致力为视频创作者提供学习互动交流的平台。 我们尝试将剪辑的元素符号化,形成独特的品牌视觉语言,应用在剪映的视觉系统中,帮助剪映完善品牌形象提供新的思路。
 
Jianying not only is a simple and easy-to-use video editing tool but also a platform for video creators to learn and communicate. We symbolize the elements of editing to form a unique brand visual language. At the same time, we apply it to Jianying's visual system to improve the brand image and let the brand stand out in the industry.










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JIANYING Rebranding
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