Purcotton Maternity Hygiene Products 全棉时代孕产套装包装设计
Most maternity and labor packages are just assortments of existing products with no clear logic or design concept on its packaging. It is quite chaotic. Mothers-to-be can only try to make their best choices closer by learning the features of each product and comparing different products. There are too many interferences in their decision-making process. As an advocate and practitioner of healthy pure cotton products, Purcotton tries to make some change for this product this time.
分娩预产期倒计时，是每位准妈妈们都会期盼着与宝宝初次见面的场景，她们或许是迎接人生中第一次做妈妈的无措，或许是准备好又一次紧张的战斗，作为最脆弱和最应该受到呵护的群体，她们的诉求是我们设计的关键点。
以往的孕产套装在进行贩售时，一般仅仅是将现有的产品进行整合，外包装的设计并没有统一的条理和设计理念，造成了整体感官上十分混乱，准妈妈们在选择时只能透过更多对比和问询，试图让自己的选择更接近正确，造成太多决策干扰，全棉时代作为健康纯棉用品的倡导者和践行者，此次它们尝试为这个品类做出一点改变。
Award:
● iF Design Award 2022
For each product, we make an independent abstract design as its icon, which emphasizes the shape and functional features of the product. We also make different sets of logs and icons to highlight Purcotton’s brand image and present the caring of different products for mothers-to-be. We want to help Purcotton and its products to make the visual communication with mothers-to-be and create a stronger, more direct and effective overall package.
针对每一个产品，我们设计独立具有抽象意味的产品 icon，这些都强调细分品类的外形和功能特征；同时我们也设计不同演绎形式的 Logo 与 icon 进行组合，突出全棉时代的品牌感受和不同产品下对准妈妈们的保护，形成一种品牌与产品外在视觉上的沟通和表达，让包装的整体性更强并直接有效。
