IP Introduction
The "Limited Ability Ltd." utilizes the hot topic of China’s “corporate slaves” to create contents around the daily lives of these young office workers, thus connecting the brand and its target audience through building emotional bonds and cultural identity, ultimately achieving value conversion of its IP contents through the marketing of consumables for the younger generation.
Design Intention
In a relaxed and interesting way, the IP helps 9 to 5 workers to dispel the negative emotions caused by work. Through illustrated life scenes and short story content, we wish these illustration could help to relieve some of the mental pressures people get from work, and remind everyone who is fighting against adversity of life that don't get swallowed up by your anxiety.
Illustration of the bus stop in front of the office building.
Christmas Illustrations
A series of illustration inspired by the everyday commute scene.
Valentines day illustration
Two sets of emoticons that are available in WeChat Sticker Gallery
About POLYIMAGE:
Plastic (noun) Easy to make but hard to degrade, a cheap material that is capable of being deformed continuously and permanently in any direction without rupture, shaping itself with our daily life.
With this touch of shoddy but romantic sentiment, POLYIMAGE came to life in 2020. Founded by three partners from different time zones, POLYIMAGE is focused on the design of emotionally engaged IPs. We hope to delve into the echo of this clamorous world, to find pieces of intimate sentiments survived from the 9 to 5 life and transform them into our illustration, animation, toys, etc. We truly hope our polyimage would bring your lives a touch of light-hearted inspiration.
