The task was to develop the case with the cyberpunk inspiration around authentic nixie tubes. Authenticity is coming from the Soviet era when these tubes of various design were used as displays to perform digital information.

Our legend was to come up with a product that could exist if we imagine that the USSR did not collapse. The whole styling of the watch was the combo of soviet: space rockets, architecture, and basic materials.

We played a lot with the finishing of the case, taking into account that everything will be done by hand. That is why the windows around the tubes were polished, so even in switched off mode the look of the watch is having retro futuristic look.

The strap of the case is a continuation of the case but in different material. We played a lot with the ergonomy of the strap to get the right one.