Sela
Sela is a startup based in UAE that makes Dekhoon and Oud, which are a type of charcoal fragrance that is burnt to make a sweet smell. In addition to home fragrances and other products. The brand name was inspired by the fact that fragrances evoke memories and makes people feel nostalgic.
We worked on two campaign concepts for Sela brand. The first was mainly focused on highlighting the product quality with a dark mysterious theme. And for the second campaign we worked on the memories concept to build an emotional bond with the audience.
