BRAND RESEARCH / IDENTITY / STATIONERY / COMMUNICATION COLLATERALS
Oriental Group is one of the most reputed companies which has a long standing of almost three generations in the region. With three properties under the group, the goodwill it enjoys is clearly visible from the most number of awards that it has in its name by various travel portals.
The logo ideation of the meditating monk came from its proximity to Shanti Stupa and the location it has which offers utmost peace and tranquility. They needed a logo for the Group which can be used across all properties and businesses and can even help when they expand. The internal and external communication language of the brand depicts three things: simple, personal and peaceful vacation. The idea of the group is to offer home-like experiences to their guests and the same is communicated through the design language set for the brand.
