REBRAND / COMMUNICATION / WEBSITE
Let the sunshine in, is how we define this perfect day-lit studio situated away from the chaos. It wouldn’t be wrong to say that Hilight Studio is Mario Testino (world renowned fashion and portrait photographer) approved who scheduled his first assignment in India, after evaluating all alternatives in the country. The branding assignment was not just limited to creating a logo/symbol but also to deep-dive in understanding the industry. The reason was to create powerful communication strategy that could help tap-in more clients and production houses. We were also to work on the three floored studio space that could bring in the right kind of ambiance.
The outcome requested was to portray a professional production studio with all world-class amenities. The first task was to revamp the entire look and feel of the space along with brand identity. We worked on the logo and the copy along with various communication creatives which were conceptually designed to capture the vivid charisma of the studio and the energy it radiates towards clients, employees, and other stakeholders. Copywriting was an important part of the project as we set the communication language with minimal words that could do the major talking and stay relevant. The strong copy played it role through the brand development process and can be seen across collateral.
