Landyachtz
Outdoor Ad Campaign
Outdoor Ad Campaign
Abstracted illustrations and a bright, contrasting color palette are used to give this
outdoor ad campaign a uniquely energetic type-focused aesthetic.
outdoor ad campaign a uniquely energetic type-focused aesthetic.
Client: Landyachtz, an international brand promoting the use of longboards and cruisers as an alternative means for travel and commuting to work and school.
Known for their use of a myriad of dynamic illustrations and artwork.
Known for their use of a myriad of dynamic illustrations and artwork.
Audience: Boulder Colorado pedestrians (on foot) in a big city, who are walking by, waiting for, or riding on city transit (bus, subway, light rail, etc.).
Most are college age, in a city that is very skateboard friendly, with an overall green-focused culture and attitude.
Most are college age, in a city that is very skateboard friendly, with an overall green-focused culture and attitude.
Message: Skating is a fun alternative to public transportation.
"Go with the Flow, Grab Rail, Skate and Explore."
A call to action to visit www.landyachtz.com
"Go with the Flow, Grab Rail, Skate and Explore."
A call to action to visit www.landyachtz.com
Purpose: To promote the client’s product/service to consumers and encourage them to visit the client website, www.landyachtz.com
