VIA RAIL
Via Rail is the main train service connecting Canada from coast to coast. During the pandemic, the service was held to a minimum, preventing 4.39 millions of usual users from traveling.
In 2020, we all entered a new, unfamiliar reality that caught us all off-guard with
lockdowns and quarantines. Quite suddenly, the movement of our lives almost came
to a stop. We lost our mobility and all felt like life was at a standstill.
lockdowns and quarantines. Quite suddenly, the movement of our lives almost came
to a stop. We lost our mobility and all felt like life was at a standstill.
But with vaccination going at full speed, we are starting to see the light at the end
of the tunnel. There’s a universal air of anticipation in the world right now as we get closer
of the tunnel. There’s a universal air of anticipation in the world right now as we get closer
to returning to normal, back in motion.
To invite Canadians to get back on the train, we decided to explore the symbolic canvas
of a train station in which time has stopped, showing a world of frozen people.
of a train station in which time has stopped, showing a world of frozen people.
It’s the departure of the train that is the catalyst that brings them back to life,
moving again.
moving again.
With this film, we wanted to explore the emotion of anticipation.That yearning for freedom and the feeling of knowing something big is just about to happen.
To do that, we used a Phantom camera filming at 1000 FPS to stretch out tiny increments of time. Then, we start moving at full speed with the characters. Everything rushes in
all directions, as if time is going faster than normal. It's intense and strong, making us feel liberated, moving with the train again.
all directions, as if time is going faster than normal. It's intense and strong, making us feel liberated, moving with the train again.
Client Via Rail | Louis Lévesque, Philippe Normand, Mia Bergman, Alexandra Nasim
Agency Cossette
Executive Creative Director Louis-Philippe Tremblay
Creative Director Gilles Legault
Lead Creative Team Adrien Heron & Ugo Martinez
Art Director Jessica Fecteau
Vp / lead business Nadja Décarie
Product Director Nicolas Girault
Product Manager Erica V. Themens
Product Manager Erica V. Themens
Producer Alexandrine Perras
Strategist Jean-Claude Kikongi
Production House Colossale
Executive producers Alex Auray & Vlad Coradju
Director Jérémy Comte
Director of Photography Olivier Gossot
1st AD Isabelle Brutus
2ND AD Jonathan Jean-Pierre
3ND AD Michel Yarmush
2ND AD Jonathan Jean-Pierre
3ND AD Michel Yarmush
4ND AD Jessica Ferguson
1st AC Mathieu Nadon
2ND AC Charles Durand Morin
Styling Skye Kelton
Production Manager Vlad Doclin
Production Coordinator Magali Rack
Editor Jérémy Comte
Post Producation HOUSE Chop Chop
Editor Jérémy Comte
Post Producation HOUSE Chop Chop
Post Project Manager Victor Ghizaru & Colin Beaudry
Narration (VO) Daniela Andrade
Narration (VO) Daniela Andrade
VFX Mathematic
Colorist Simon Boix
Sound design & music Cult Nation
Music MatLaf
Sound design / mix Theo Porcet