[PT] GOVERNO DE PERNAMBUCO - IDENTIDADE VISUAL • 2019
Traduzir em linguagem visual as características e riquezas marcantes de Pernambuco foi o desafio abraçado por Joana Lira, em parceria com o estúdio de design Alles Blau, neste trabalho realizado para a Secretaria
de Turismo do estado. Uma oportunidade de se apropriar da essência dessa terra que se orgulha em ser,
a um só tempo, berço de tradições inúmeras, de inovação e contemporaneidade - além de terra natal
da artista. A identidade visual parte de uma vasta família de ícones em forma de silhuetas e segue por
um universo cromático contrastante que dialoga com a intensidade e a diversidade de Pernambuco.
O lettering da marca tem cortes marcados, em alusão à xilogravura, característica presente também na fonte PERNAMBUCO disPlAy, criada em parceria com o Estudio Passeio e transformada em um forte elemento gráfico nos materiais de divulgação do estado.
de Turismo do estado. Uma oportunidade de se apropriar da essência dessa terra que se orgulha em ser,
a um só tempo, berço de tradições inúmeras, de inovação e contemporaneidade - além de terra natal
da artista. A identidade visual parte de uma vasta família de ícones em forma de silhuetas e segue por
um universo cromático contrastante que dialoga com a intensidade e a diversidade de Pernambuco.
O lettering da marca tem cortes marcados, em alusão à xilogravura, característica presente também na fonte PERNAMBUCO disPlAy, criada em parceria com o Estudio Passeio e transformada em um forte elemento gráfico nos materiais de divulgação do estado.
[EN] PERNAMBUCO STATE GOVERNMENT - VISUAL IDENTITY • 2019
Translating Pernambuco’s characteristics and striking heritage into visual language was the challenge that Joana Lira faced in partnership with design studio Alles Blau in this job for the state’s Bureau of Tourism.
An opportunity to appropriate the essence of this land that takes pride in being at once the cradle of countless traditions, innovation and the contemporary world – as well the artist’s homeland. The visual identity starts out from a vast family of outline icons and proceeds across a high-contrast chromatic universe that strikes
a dialogue with Pernambuco’s intensity and diversity. The brand lettering is sharply cut as an allusion
to xylography, a feature also seen in the PERNAMBUCO disPlAy font created in partnership with Estudio Passeio and turned into a key graphic element in the state’s communication materials.
An opportunity to appropriate the essence of this land that takes pride in being at once the cradle of countless traditions, innovation and the contemporary world – as well the artist’s homeland. The visual identity starts out from a vast family of outline icons and proceeds across a high-contrast chromatic universe that strikes
a dialogue with Pernambuco’s intensity and diversity. The brand lettering is sharply cut as an allusion
to xylography, a feature also seen in the PERNAMBUCO disPlAy font created in partnership with Estudio Passeio and turned into a key graphic element in the state’s communication materials.
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