Every once in a while, especially in these trying times, doing something indulgent can have a positive effect on a person’s wellbeing. However, treating oneself is oftentimes associated with feelings of guilt and regret and that really shouldn’t be the case.
The campaign therefore aims to replace those negative feelings and encourage our target audience to treat themselves as they deserve and it is healthy to do so in moderation. There are times that it’s OK to want a treat and splurge and that time is NOW, when satisfying a craving can actually earn you more rewards.
