Tmall is the biggest online shopping platform in China. Because of its huge influence and dominance, brands were requested to be collaborating with it from time to time in exchange for better exposure and traffic online. And Dyson was no exception.
Throughout the years, we collaborated with Tmall by using its iconic cat head template to create various visuals from lightbox ads to product packagings. And each design posed its unique challenge as we had to consider both Tmall's and Dyson's guidelines and aesthetics every single time.
