THE CHALENGE
TUDAÇO was a brand that sold steel in various formats, but the scenario was one of portfolio and public expansion.
Soon TUDAÇO should no longer be just STEEL to become EVERYTHING what your customers need to make their dream of home ownership come true. The mission here is to turn everything into EVERYTHING.
Soon TUDAÇO should no longer be just STEEL to become EVERYTHING what your customers need to make their dream of home ownership come true. The mission here is to turn everything into EVERYTHING.
Voice Tone
EXCITED
The vigor with which TUDAÇO speaks of what it believes is responsible for creating enchantment and
desire in everyone. We need to love our materials and make customers love them too.
desire in everyone. We need to love our materials and make customers love them too.
Creative Concept
Enclose your dreams from one begin to end.
Abrigar seus sonhos de uma ponta à outra.
No matter how many “meters” (measure, ruler...) of needs you have, we are here to “cover it all” (roof).
Não importa quantos “metros” (trena, régua...) de necessidades você tem, estamos aqui para "cobrir tudo isso" (teto).
Archetype
CAREGIVER
Seeing customer needs met is the spur we need so we can go our way to every little brick in building unbreakable relationships with our audiences.
