Sayangku Salmah | Music Video
In our company's Red Carpet collaboration with Universal Music Group, we garnered a chance to create this music video for our local singer + actor, Alvin Chong 钟瑾桦, entitled Sayangku Salmah.
Albeit the upbeat melody, the meaning behind the lyrics are quite sorrowful. We brainstormed the direction and brought key moments of a couple going on their last road trip before parting ways.
During one of the post production meeting with UMG, the composer of this song has also expressed that it was written based on a bittersweet love story that ended on disapproval.
Official Music Video from Alvin's YouTube
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Graded stills from music video
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