The Crème Shop X Hello Kitty Celebrate
White working at The Crème Shop (a Korean skincare company based in Los Angeles, California), Sanrio approached us in creating a collection of skincare products to celebrate Hello Kitty's 45th Anniversary in 2019. I had the privilege to create this line from concept to finish.
I decided to go with a birthday cake theme of pink frosting and rainbow sprinkles. Also, The Crème Shop wanted make sure the products would be available in store all year round not only for Hello Kitty's birthday month.
Digital Mock Ups
I created mocks for Sanrio to show them how the collection would look like and the theme we were looking to achieve
Production Files
Once the mocks were approved, I moved forward in creating the production files and send for a final approval to Sanrio. The production files would include all the technical parts of the packaging (final copy, weight, distribution, barcodes, highlight ingredients, warnings, etc.)
Final Products
Here is the final result of the collection.
MARKETING
I created a newsletter announcing the launch of the collection.
Makeup Brush Concept
This item did not go through, since we wanted to stick with purely skincare products, but still wanted to share it.
