This project was about using hierarchy on a book cover to showcase the important or less important information while also reflecting the style and possessing the master typographer methods of Jan Tschichold. A few keywords that defined Tschichold's style were organized, simple, and uniform. Each cover was to be 10x1x7 and we were allowed to use two colors per cover. You can take a look at the process and evolution of each cover and more by clicking here.
The goal with this cover was to consider how one would view the spine on a shelf. I felt by creating a color block it would draw your attention toward the spine. Then as the color block is carried over to the front, it draws the viewers eyes toward the title. The red was used to associate the two red texts that are paired with the black.
As I said before, as a practical thought, I considered how the spine would appear. This spine matches the text on the cover that I wanted to emphasize about Jan. With this cover, I experimented with putting the title phrase on top of the hierarchy list which is why I wanted to draw your eye to it with the change in color. Similar to the first one, The title is associated with the words on the spine in the green box, which is why they match.
With this cover I wanted to include the essayists' names in a bold yet hidden way since they were lower down in hierarchy, but I needed a creative way to display them. I used them as a background to add a visual texture, but bringing down the opacity and all uppercase so as to not distract from the title. I used red in his name because while it's a bold color, It is simple and does not spark much of a conversation. There is also a lot of correlation between red and tschichold's work.
This is a close up of my most successful design. For this it was about lining everything tight and making sure the bold title was perfectly aligned.
With the tilte being so bold, any aligning mistakes would be obvious. I made certain to tighten everything up, lining up the bottom of his name with the bottom of the black box. The essayists also aligned with the "d".
This photo gives you a better look at the spine. It is slightly lower to the baseline to emphasize alignment and to tie it in with the other elements that are not in the center of the pages.
The hero shot, I feel this cover reflects Tschichold's simple, organized, and uniform style by not overwhelming the viewer with information. But while still getting the point across and the content shared.
