Typography Poster:
Typographic hierarchy.
Final Mockup: Avenir Poster
The Brief
I have been contacted by Fonts.com to promote a font by creating a printed poster to send out to professional designers. The poster should show the versatility and possibility of the assigned font. It should also contain all of the information needed for the designer to make a purchasing decision.
The work started on paper, with 18 handmade sketches.
Then, I digitalized those sketches, and started to play with colors.
Finally, I refined my favorite, and ended up with this design.
Thank for watching!
