Mitsubishi Awareness Campaign
As part of its social contribution and its continuous support to spread awareness Mitsubishi Motors- Dubai wanted to make a campaign to educate people about the dangers of fast driving.
The Idea
The faster you drive, the narrow your vision.
The Rationale
When you drive, whether in urban areas or on the road, you are driving alongside people and elements at a certain speed. The higher the speed, the blurrier you see everything. Furthermore, you only have a clear view of what is in front of you, but not of your surroundings.
At a reduced speed of under 50 km/hour, the visual angle is 104 degrees. When the speed increases above 60 km/hour. At 65 km/hour, the visual angle is reduced to 70 degrees.
Driving above the speed limit on carriageways and motorways (120 km/hour) can be very dangerous. At 150 km/hour you will only be able to see the elements and people very clearly at a very narrow visual angle of just 18 degrees. Therefore, you will not be able to see anything outside this small angle.
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