#1 Molson Canadian Beer Redesign
Molson’s Canadian beer is a light and refreshing lager brewed barely from the Canadian plains. The name, Canadian, represents the identity of Canadian beer well the name itself. A rough illustration of the Rocky Mountain and a brown bear will help customers can easily notice the identity of the beer ‘Canadian’ well. The red background colour also means the Canadian flag.
Tone-downed red helps customers to imagine the Canadian flag. As the product’s name is ‘Canadian’, I choose red similar to the Canadian flag to give a commonality between the package and the country that beer is brewed. With the calligraphic based on strong brush strokes, consumers can feel Molson Canadian’s light andrefreshing taste in a roundabout way. The bouquet is an inviting mix of crisp malt and toasted notes, it can be shown from the dry brush style of Billy Ohio font.
