A new outfit for every day of your life may have once been a fashionistas dream, but today, it sounds archaic. There is nothing practical about it. The stigma around wearing the same outfit twice is fuelling consumerism, and pushing us to buy clothes we don’t need.
Levi’s as brand is known for its durable and stylish jeans.
The brand promotes and the idea of ‘vintage clothing’ and a ‘capsule wardrobe’ .
Lately, the brand is trying to push the agenda ‘Buy better, Wear Longer’- It’s about sustainability, durability, and timelessness. It’s a throwback to the days when things were built to last, and only get better with time.
Lately, the brand is trying to push the agenda ‘Buy better, Wear Longer’- It’s about sustainability, durability, and timelessness. It’s a throwback to the days when things were built to last, and only get better with time.
Hence we came up with a Campaign for a 'Capsule Wardrobe' - of Levi's staples.
Our Look book, which will comprise of a number of outfits/looks put together from the brands’ staples or basics ; the book will be a medium to show that one can look stylish and trendy even with ‘some’ clothes.
Lookbook-Prototype
Thank You
