Augmented realtiy application where the consumer can use image scanning technology to scan the logo of the flavor of the pint of ice cream and look at the contents of the ice cream.

Interactive screen where consumers wipe the "frost" off the door and reveal the interactive ice cream flavor and browse through different flavors and thier contents.

Interactive airport columns that show the contents of specific ice cream flavors and interact with the passersby.

Print ads that feature thermochromic ink, which reacts to body heat. The page will by covered by "freezer frost" and when touched will reveal the print ad beneath.

Rich Media takeovers will make the page look like a freezer door with condensation, or "frost", that will disappear when the mouse rolls over the page and reveal the ice cream flavor beneath it.

Bus Shelter Instalation that includes interactive panels to change the flavors inside.

Elevator wrap that transforms the inside of an elevator into the inside of a pint of ice cream.