PIRELLI Care™ is a customized service for premium tires, that allows drivers enjoy worry-free mobility thanks
to an online subscription. How to tell the simplicity of the new service to people that, while understanding
the importance of changing tires, still see it as a pain to be avoided?
to an online subscription. How to tell the simplicity of the new service to people that, while understanding
the importance of changing tires, still see it as a pain to be avoided?
"This changes everything. Even the tires" is not just a statement, it represents the new disruptive approach
of PIRELLI Care™ that leverages the emotional advantage of such a smart service: pace of mind.
It is as simple, as it sounds!
We brought the beauty and lightness of digital to the tyre experience: the campaign - inspired by the illustrations
that made the history of Pirelli in the 1900s - uses light-hearted, clear and smartphone-friendly language,
just like the benefits of its service.
that made the history of Pirelli in the 1900s - uses light-hearted, clear and smartphone-friendly language,
just like the benefits of its service.
The result? A snackable and iconic campaign that, for the first time,
makes people smile at the thought of changing tires.
makes people smile at the thought of changing tires.
Credits
Agency - ACNE a Deloitte business
Riccardo Plata - Partner
Emanuele Viora, Andrea Jaccarino - Executive Creative Director
Filippo Ferraro - Chief Strategy Officer
Fabrizio Marvulli - Account Director
Vasco Bertoldi - Strategist
Paula Galic - Account
Giulia Falcone - Copywriter
Nicolò Andrea Ales - Art Director
Valentina Marri - Junior Copywriter
Nicola Maria Grifone - Junior Art Director
Gabriele Silvestro - Motion graphic designer
Rafael Mayani - Illustrator
Giant Ant - Animation studio
