The unique challenge of creating a brand identity across a country like India, is the absence of a common factor like language or culture that can relate with the entire nation. We realized that the lack of an overarching, nationally understood facet was not a weakness, but a strength to be celebrated. It symbolises how despite our diversity, we are able to still work together as a united nation. Ek Bazaar operates on a similar principle, aiming to simplify business transactions across India despite our language/culture barriers. The identity reflects that idea, with a simple figure ‘1’ or ek, becoming the rallying mark for its audience. The transformation of 1 into various languages is a reflection of the ease of doing business across India, irrespective of your state, language or culture.