Football Analytics & Scouting (FAS)
Client FAS
Location London, İstanbul
Year 2021
Football Analytics & Scouting examines the game philosophies of football teams, determines the positions and player profiles they need, taking into account the economic situation of the clubs.
In line with these needs, it has the ability to present a football player to the relevant club in the most comprehensive way, with original graphics, using the data analytics tools he developed himself.
It combines the power of data analytics with the power of a PFSA certified watchdog team. A Football Analytics & Scouting watcher watches a football player at least 8 times. With the "Four Corner" model applied by the British Federation, it examines a player in technical, physical, mental and social aspects and presents the most comprehensive football player report to the club. A new logo was designed in the branding work for FAS. Corporate identity work was done for the new logo and alternatives were created. New images were designed for use on the Web Site and the site was completely revised. In addition, various announcement images were designed for social media.
