![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b8106132210927.61bb141b1bee2.jpg)
In early 2021, the AZ Museum announced the Anatoly Zverev Prize in honor of the artist's 90th birthday. The motto of the competition was the phrase of the Soviet avant-garde artist: "Life is shackled, art is free." The participants created artworks that reflect Zverev's values — creative freedom, creativity, overcoming stereotypes and platitudes. The expert council selected 50 artists out of 2000 applications. The exhibition at Winzavod presented all the competitive works: painting series, experimental videos, large-scale installations and monumental objects, which were housed in underground red-brick rooms faced with Soviet tiles.
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/38c831132210927.61bb4d5dbf6fc.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c8c5df132210927.61bc958c9aae0.jpg)
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The visual concept is built around the image of a communal workshop inside a cold red brick space. Modular structures from raw wood materials emerge. This reflects the never-ending process of artists creating their work. We created an identity based on the principle of a module that fits into the architecture of the space. It is based on the simplest principle — mono color and mono font. The yellow color refers to the life-giving light symbolizing the act of creation.
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/05000d132210927.61bb1769d18b8.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb370f132210927.61bb141b1e8d4.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c38eab132210927.61bb4fa1a5837.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9fbef132210927.61bb141b21fe6.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f8d6a8132210927.61bb4d5dbee6d.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d62eef132210927.61bb44456c32f.jpg)
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![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22478e132210927.61bc992a9f081.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82007a132210927.61a4de769a88b.jpg)
![art award art direction artist contemporary art environmental Exhibition Design museum Tuman Winzavod Zverev](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc2333132210927.61a4de769a27e.jpg)
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Tuman design team
Ira Kosheleva
Anna Tolchinskaya
Ksenia Kotlyarovskaya
Anton Lyutikov
Architecture: Petr Tolpin, Katya Yurchenko, DD:A❘D
Photo: Anton Bystrov, Grigory Galantly, Ira Kosheleva
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