Nama Water Branding & Packaging

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BRAND IDENTITY / PACKAGING DESIGN / ILLUSTRATION

Nama Water

Actually Ethical Water

Nama water is not your ordinary bottled water. It's ethically sourced, produced, and packaged in a reusable, fully recyclable, aluminum bottle. It was important for us that we ensured that shoppers knew that this was the sustainable way to quench their thirst and to catch their eye on a very crowded shelf.

Competitors are bland, generic and overtly functional. So we created a memorable, human insight-driven story that speaks to living life with integrity. sell ACTUALLY ETHICAL WATER - a stark change from competitors who create single-use, non-recyclable packaging, source water from unsustainable spaces, and even sell purified tap water.

This dynamic brand identity delivers a playful feel. Nature isn't just about shades of blue and green. Life is full of colour and this comes across through a vibrant palette, which also distinguish the different flavours of the brand.

As a woman-owned business, supporting women-focussed causes, with women creatives working on the project, an element of femininity was added into the design, but it still maintains an element of boldness and strength.

Nama challenges and supports you to enjoy life, while making ethical decisions. It’s active, it's a movement. It puts the power and the possibility in your hands.

Make every day matter. By making ethical decisions and by enjoying life - we’ll help you do both. It’s active, a challenge even. It puts the power and the possibility in your hands.