The brand wanted a character to produce materials and create stamps, prints for the brand in the future.The current character of the brand was very reminiscent of the 80s cartoons with its thick lines. So first we needed to modernize the character, making it more like the cartoons kids watch these days.

The client brought the reference of the turtle from the animation of Finding Nemo, as a reference, that's how we get at the final result of the Luluga Turtle.