IOW 300.1 - Type & Editorial Design REDO

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Project Brief

We were commissioned to create an original typeface by the type foundry, A Moment in Type. To celebrate the power of story (their theme for 2021), they have asked that the typeface be inspired by a character from a film or novel. An A3 poster with the front showcasing the alphabetic order of your typeface letterforms and the reverse content-driven layout that builds an engaging narrative (a story, interview, memoir) around it is the main focus of this project. It should be a promotional item for A Moment in Type themselves.

Deliverables

1x Typeface

1x A3 poster, front and reverse, flat and mocked up

1x Visual strategy of poster reverse, detailing grid and layout

Design Strategy

My redo entailed me reworking this project's core elements I had already established but just enhancing the finished product. A big thing I decided to fix was the reverse side of the A3 poster because when I originally designed it at the beginning of 2021, it was shocking. I went over the original copy and tweaked it to be a lot more humourous and colloquial because I feel it worked better for the project and the previous copy I has written sat in-between colloquial and journalistic, so I needed to pick a side. I also tweaked the mockups and the presentation of my vertical narrative quite a bit to push the project further.