AMAZON
Brief - Use valentines day to build brand love and salience for Amazon among young couples in India.
Target Audience - Young and the vulnerable people
Insight - The youth however confident and outspoken they are today, when it comes to love matters, they are vulnerable, of being judged when expressing their feelings to the opposite sex.
Idea - Love lines
The story - Amazon Love lines connect the dots between people and helps them express their love, by opening up and breaking the barriers of judgement.
