UNICEF 75th Anniversary
For 75 years, the United Nations Children’s Fund (UNICEF) has been working tirelessly for child rights and for the well-being of every child. Whoever they are. Wherever they live.
Since UNICEF was established, in the aftermath of World War II, we have been at the frontlines of humanitarian crises, armed conflict and natural disasters. Undeterred by the scale of the crises, we rise to the challenge, reimagine what is possible and respond by helping millions of children survive and thrive. Our on-the-ground expertise has reached more than 191 countries and territories, through committed partnerships and a passion for innovation.
UNICEF 75 Logo Lockup
The UNICEF brand style characteristics – simple, bold, optimistic and contemporary – guided the design development of the 75th Anniversary logo lockup. The colours and the graphic elements of the 75th Anniversary visual identifier allow for modular messaging around our programming and advocacy priorities:
Health, nutrition and vaccines
Education
Climate and WASH
Mental health
Humanitarian response
UNICEF 75 Logo Language Versions
The 75th Anniversary logo lockup has been prepared in 75 languages to serve more than 191 countries and territories, from Argentina to Zambia. The logo works across languages and cultures to elevate the UNICEF brand, and is optimized for digital touchpoints.
UNICEF 75 Timeline
The timeline captures our founding year, rich legacy and orientation towards the future, as symbolized by the ellipsis on the top right.
UNICEF 75 Icons
The colours and the graphic elements of the 75th Anniversary visual identifier allow for modular messaging around UNICEF's programming and advocacy priorities — Health, nutrition and vaccines; Education; Climate and WASH; Mental health; and Humanitarian response — demonstrating that the organization works to meet the needs of the whole child.
UNICEF 75 Website
UNICEF 75 Commemorative Stamp Sheet
The United Nations Postal Administration issued this special event stamp sheet to mark the anniversary. The 10-stamp sheet showcases programming and advocacy priorities. National postal services in Croatia and Kyrgyzstan also issued commemorative stamps.
UNICEF 75 Posters
UNICEF Mantra
UNICEF 75 Merchandise
UNICEF Tajikistan
UNICEF Moldova
Empire State Building, New York, USA
UNICEF Greece
UNICEF Ghana
UNICEF Tanzania
UNICEF Cameroon
Thank you!
Prepared by the UNICEF Brand Team,
Division of Global Communication and Advocacy
Adipa Klomchitcharoen, Brand Design Intern
Carolina Lahoud Doumet, Brand Coordinator
Jihye Kang, Brand Design Consultant
Katelyn Paik, Brand Design Intern
Mary Lynn Lalonde, Chief of Brand
Matias Delfino, Lead Brand Designer
Matilda Weekes, Administrative Assitant
Mila Maria Del Linares Rodriguez, Head of Brand Development
Ruthia Yi, Brand Research Specialist
Soyoung Park, Junior Brand Design Consultant (former)
Daniela Pisani, Social Media Designer, Social Media
Jedd Flanscha, Communication Specialist, Digital Strategy
Yanrong Feng, Web and UI/UX Designer, Digital Strategy
Lhuanys Bolanos Morales, Web and UI/UX Designer, Digital Strategy
Samantha Wauchope, Production Specialist, Content Strategy
UNICEF 75th Anniversary Internal Task Force Group
Abdel-Rahman Ghandour, Angela Travis, Alona Volinsky, Ann Marie Wilcock, Benjamin Perks, Brian Sokol, Caroline den Dulk, Chulho Hyun, Eric Zuehlke, Foluke Ojelabi, Juliette Touma, Laurent Duvillier, Lily Caprani, Lynn Stratford, Marina Prohaska, Marissa Buckanoff, Martha Mackenzie, Mary Lynn Lalonde, Mila Maria Del Milagro Linares Rodriguez, Mouni Chouban, Natascha Paddison, Paloma Escudero, Penni Berns, Pravaran Mahat, Sarah Winfield, Shannon O’Shea, Thomas Sayers.
UNICEF Country and Regional Offices and National Committees
UNICEF Cameroon Office
UNICEF Moldova Office
UNICEF Tajikistan Office, Umedakhon Fazylova, Sherzod Saatori
If you have any questions, please contact the brand help desk: brand@unicef.org
© United Nations Children’s Fund (UNICEF)
