About
Ralph Lauren is a well-known American fashion brand founded by Ralph Lauren. It began by selling men's ties under the brand name Beau Brummell and has since grown to become the global leader in the design, marketing, and distribution of premium lifestyle products. A true rags-to-riches tale. The brand embodies heritage, exquisite craftsmanship, and meticulous attention to detail.
This visual identity reflects the founder Ralph Lauren's personality. With a simple, meaningful aesthetic. Navy blue symbolizes loyalty, combined with a traditional hand-drawn monogram, representing his perseverance in building his empire.
Thank you for watching!
Credits:
Images- ralphlauren.com
Creative Direction,
Design-
Sayujya Singh
