BRENDEN Corp.'s profileDO-EUI LEE's profile

Plus Minus Zero

Multiple Owners
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booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design

PLUS MINUS ZERO

It is the Seoul Living Fair project where Plus Minus Zero was introduced and products were exhibited. Plus Minus Zero means, ‘a balance maintained in all directions so that it does not overflow or fall short from the starting point of 0.’ We derived the concept ‘Without Border’ to express our brand philosophy and created the space with semitransparent fabric, and encouraged experiences with an organic curved outline. We naturally merged the space and the products with a spatial design that emphasized the blank space and white color so that the customers recognize Plus Minus Zero as a ‘brand’ with a philosophy, not simply the ‘products.’
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
PLUS MINUS ZERO

Art Direction, Brand Design, Booth Design
Signage Design, Applications Design

BRENDEN
ART DIRECTION : DOEUI LEE, yuri kim
GRAPHIC DESIGN : JAEWAN YU, DOEUI LEE
space design : studio viind (yuri kim, jungmin choi)

CICO KOREA
PROJECT DIRECTION : jungmin hwang
PROJECT MANAGING : lcc (eunbi lee)

© BRENDEN CORP. ALL RIGHTS RESERVED

booth booth design brand experience branding Exhibition Exhibition Design graphic design Signage signage design Space design
Plus Minus Zero
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BRENDEN Corp.'s profileDO-EUI LEE's profile
Multiple Owners

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BRENDEN Corp.'s profile
Seoul, Korea, Republic of
DO-EUI LEE's profile
Seoul, Korea, Republic of

Plus Minus Zero

It is the Seoul Living Fair project where Plus Minus Zero was introduced and products were exhibited. Plus Minus Zero means, ‘a balance maintaine Read More

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