Lectric eBikes Company Rebranding

 I wanted to create better brand recognition and value for Lectric Ebikes by creating a new visual identity for them.A unique selling point for this company is that they ship to 48 states in the US, and they also ship to Canada. Lectric Ebikes are very reasonably priced because they want many to be able to purchase their bikes. With the amount of traffic this website gets I believe that the logo needed to stand out and be more eye-catching than their competitors.Looking at the logo for Lectric Ebikes I saw some things that needed improvement. The most obvious design problem is that it’s hard to read, and to me that makes it hard to understand what the company is with the logo alone. 

My plan is to present  a new and improved logo that will not only work for their website but for their social media. I also want to present them the logo in different colors for their merchandise and business cards.