SILVERADO TRAIL BOSS
Bringing SHOW THEM WHO’S BOSS to life on by partnering with iconic influencers who embody the Boss style and attitude, and reflect the image that our audience sees in themselves.
BOSS MY RIDE
Once the costumers selected their Trail Boss, as they customize their ride, their limited edition Caliente cap was automatically customized to match, adding an extra incentive for prospective owners, we created a limited edition plate number ( 8055 ) for the most liked customization.
