Brand Identity | Illustration | Stationery
Notorious Cafe Overview
INSPIRED BY NEW YORK CITY’S COFFEE SHOPS IN ABANDONED WAREHOUSES, INDUSTRIES, AND BUILDINGS THAT SERVED FAMOUS AND NOTORIOUS CELEBRITIES, THE NOTORIOUS BRAND WAS BORN. BACK IN THE 1970S, WHEN INDUSTRIALS ABANDONED THEIR
INDUSTRIES AND RICH FAMILY MOVED TO NEW BUILDINGS OF NEW YORK, RESTAURANTEURS ADJUSTED THESE SPACES TO BECOME DINING PLACES THAT SERVES AUTHENTIC DELICIOUS FOOD, TIPSY COCKTAILS, OR GOOD COFFEE AT A REASONABLE PRICE.
THESE COFFEE SHOPS MANAGED TO ATTRACT OVER THE YEARS NEW YORK AND HOLLYWOOD CROWDS AS WELL AS TOURISTS
LOOKING TO DISCOVER THE OLD NEIGHBORHOOD OF NEW YORK.
THE BRAND THAT NOTORIOUS SPEAKS IS, OF COURSE, NOTORIOUS. THE LANGUAGE IS DRAMATIC, DARK, AND AUTHENTIC TO THE REALITY OF LIFE. THIS INSPIRATION OF THIS BRAND LANGUAGE, IS THE FICTIONAL NOTORIOUS CHARACTERS IN HOLLYWOOD MOVIES THAT MOCKED HUSTLERS, GODFATHERS, AND SECRET AGENTS POST WWII. THE MEMORABILIA AT THE WALLS OF THE CAFE ARE THE CONTINUOUS REMINDER OF THE BRAND.
CLIENT Notorious Cafe
CREATIVE DIRECTION Tarek Kasar | Sofía Noceti Studio
GRAPHIC DESIGN Sofía Noceti
ILLUSTRATION Studio Josefa
Abu Dhabi | EA | 2021
