Launched last year at COP 26 by Prince Charles, is Peter Horridge’s logo for the Terra Carta Sustainable Markets Initiative.
Designed by Peter Horridge, Sir Jony Ive and his team at LoveFrom, the Terra Carta Seal embodies the vision and ambition of the Terra Carta, a recovery plan for Nature, People and Planet.
“The Terra Carta Seal recognizes those organizations which have made a serious commitment to a future that is much more sustainable, and puts Nature, People and the Planet at the heart of the economy. We all need to make changes if we are to preserve the planet for our children and grandchildren and these businesses have pledged to make it easier for us all to do so.”
The Terra Carta Seal has been awarded to companies who hold a leadership position within their industry and who have credible transition roadmaps underpinned by globally recognised, scientific metrics for achieving net zero by 2050 or earlier.
The seal design is sincere, modest and beautiful, its intricacies conveying the complexity and weight of the meaning behind it. Initially conceived as a black and white graphic, the core of the design is defined by typography: LoveFrom’s own bespoke serif, not commercially available and used exclusively for special projects such as this, surrounded and taken over by nature. This seal also lives in the physical world. Crafted with the assistance of British paper mill James Cropper, it’s made through a combination of printing, embossing, die-cutting, and micro-perforating. For the seal’s intricate illustration, LoveFrom worked with renowned artist Peter Horridge.
