A multimedia concept, developed for the new year's gala for Group of Architects (GOA) in Hangzhou, China.

Inspired by the mythical race between animals in chinese folklore to determine the order of the zodiacs, made into a space race between animals to playfully celebrate the new year.

Scope of the project:

- A landscape installation in the size of 7x30 meter for the lobby area of the event location, which led guests through various areas: reception, play area, dessert table and photo backdrop

- Key visual for print materials and led screen on the stage

- A playful experience in augmented reality on smartphones for the event and after. Lauch a rocket and use gravitation forces between moons on their orbits to reach the goal.

- Installation design, construction plan, key-visual, UI by Liwen Shen

- Concept, art direction, game design and programming by Michael Herber

- Base asteroid model by SunRaysTeam
- Base space suit model by Albin Merle

Client: GOA (Group of Architects)
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