PINK OR BLUE
Rose ou Bleu (Pink or Blue in French) is a well-known baby store located in Montreal.
For International Transgender Day of Visibility on March 31, the store decided to show
its true colours, and changed its name to Mauve.
They changed their outside signs and social media platforms for 3 days
in support of the cause.
Rose ou Bleu (Pink or Blue in French) is a well-known baby store located in Montreal.
For International Transgender Day of Visibility on March 31, the store decided to show
its true colours, and changed its name to Mauve.
They changed their outside signs and social media platforms for 3 days
in support of the cause.
MAUVE FOR THE CAUSE
The new identity was seen, liked and shared by a much larger audience than expected. Most importantly, it helped raise awareness for the cause, gave a voice to gender creative kids and was warmly welcomed by the local transgender community.
The new identity was seen, liked and shared by a much larger audience than expected. Most importantly, it helped raise awareness for the cause, gave a voice to gender creative kids and was warmly welcomed by the local transgender community.
THE CASE STUDY
Art Direction Pauline Bertrand | Creative Directors Cédric Audet & Simon Beaudry | Producer Jennifer Lankry
Production House Roméo & Fils | Vidéo Production Martin Henri & Isabelle Hébert | Motion Designer Mathieu Renoult
Musique François Bélanger & Tanguy Meunier
Production House Roméo & Fils | Vidéo Production Martin Henri & Isabelle Hébert | Motion Designer Mathieu Renoult
Musique François Bélanger & Tanguy Meunier
