A transformation rooted in organic values
Oatbox's new identity goes all in on oats, balancing the brand's food tech innovations with its love of flavorful and healthful nutrition. At the heart of the platform is a custom-drawn logo: at once modern and timeless, bold yet accessible, it's a differentiating statement that conveys the care and attention to detail brought to everything Oatbox does. An unusual illustration style adds to the perception of Oatbox as a daring player in the category. A new brand color, the Oatbox Yellow, makes it immediately recognizable while conveying the planet-friendly side of oats in a joyful and calming way. The narrative, initially an impersonal presentation of flavours and recipes, now tells the Oatbox story: the way its values, ambitions, and journey reap the benefits of both science and nature.
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Une transformation enracinée dans des valeurs naturelles
Agency: REPUBLIK
Client: Oatbox