Daymer Bay Iced Tea
Rebrand for Daymer Bay Iced Tea
Rebrand for Daymer Bay Iced Tea
Daymer Bay Iced Tea set a live brief to redesign their branding and packaging so that it reflected Cornwall and appealed to a wide demographic. Daymer Bay chose my work to be put into production, the final design is due to be launched this spring.
This was one of my first concepts which is based on conversations. It appeared to me that there is a bit of a stigma attached to iced tea in the UK, so I decided to give the product a voice to engage consumers with this new drink.
This was another early concept which was a literal interpretation of iced tea. The tea pot pours out this refreshing drink, the typography suggests a humble, natural product which was important to Daymer Bay.
The route that Daymer Bay preferred from my initial concepts was an idea of a wave of refreshment. This variation is quite minimal, the wave wraps around the bottle enabling the consumer to engage with the product.
This last variation is my personal favourite as it has a bit of attitude with a label like visual punch of colour. However Daymer Bay chose the minimal variation for their new labels.
This is how the design could work on their VW camper vans.
And lastly a website proposal.
