Chobani has repositioned itself as the company of the future, making high-quality, nutritious and delicious food accessible to all. The new positioning and campaign, Food Made Good, were strategically developed by Cummins&Partners and bought to life by illustrator Shan Jiang. 

The hero film is an animated manifesto and inherent in the campaign initiative is a challenge to the wider food industry to improve standards of food for everyone.

Food Made Good voices the company’s commitment to making high quality, nutritious and delicious food accessible to all, and challenges the wider food industry to improve the standards of food for everyone. Cummins&Partners has purposefully tapped into the cultural zeitgeist where consumers want more from brands than just a product. They want to see brands that believe in quality first, and are socially responsible, to be a driving force of change.

Chobani Commercial, the short animation by Flutter Flims, Produced by Jacky Winter.