When tasked with re-branding the greeting card company Avanti for a client sponsored project/competition, our group preformed in-depth research on the existing brand as well as its competitors.
We decided that a unique way to differentiate the brand could be through the use of language. We created what we lovingly call “Avantisms,” a mash-up of keywords taken from visual cues on their cards. We used the Avantisms and the card visuals to create point-of-purchase displays, social media assets, and communication pieces.
The team at Avanti couldn’t get enough of our fun and quirky Avantisms that matched perfectly with the brand. In the end, our final design executions and use of quirky language secured our place as the winning design team.